Is this wedding order actually paying you? Free, no signup.
Enter the wholesale you actually pay, freight included. Wilted stems and over-ordering are real costs.
Florists lose money on weddings the same way every time: the stems get marked up while design labor, consults, delivery, setup, teardown, and waste quietly disappear from the quote. This calculator prices the whole order from every cost. Start with your bar: the minimum dollars per hour you will work for (40), plus profit margin on the whole order (20 percent). Pick an order preset: Elopement, Wedding, or Big day, each filling wholesale flower and hard-goods cost, markup multiplier, waste percent, and hours as editable starting points. The hidden-hours card takes design and build time, consults, proposals and emails, venue delivery and setup, teardown or strike, round-trip miles at your vehicle cost, vessels and rentals, and assistant pay. Results show wholesale at cost with waste versus at your markup side by side, true cost, and the recommended quote (markup price plus labor, travel, rentals, and help, times margin, rounded up to $25). Verdicts are PRICED RIGHT, CLOSE BUT LEAKING, UNDERPRICED, or LOSING MONEY. The gut check grades your instinct quote. No signup; runs on your phone.
Example only, not typical pricing. Wedding preset at a $40 bar: wholesale is $450. Flowers at cost with 10 percent waste = $495; at 3.5x markup = $1,575. Hours are 14 design plus 4 consult plus 3 setup plus 1.5 teardown = 22.5, worth $900. Travel is 40 x $0.67 = $26.80, rentals $60, assistant $120. True cost = 495 + 900 + 26.80 + 60 + 120 = $1,601.80. Recommended quote = ceil((1,575 + 900 + 26.80 + 60 + 120) x 1.20 / 25) x 25 = $3,225, with $1,623.20 of profit in it. Effective rate = (3,225 - 495 - 26.80 - 60 - 120) / 22.5 = $112.14 per hour, which clears the bar, so the verdict is PRICED RIGHT. A $1,800 gut quote pays (1,800 - 701.80) / 22.5 = $48.81 per hour and leaves $1,425 on the table.
**Q** Why show flowers at wholesale and at markup side by side?
Because stems are not the profit. Wholesale with waste is your cost; markup is your price. Seeing both keeps the design labor, consults, and travel from being silently paid out of the markup.
**Q** How should I set the markup multiplier?
Industry norms run about 3.5x on flowers and 2.5x on hard goods. Enter your own; the tool applies it to wholesale only, never to labor, so the hours stay priced at your rate.
**Q** What counts as hidden hours?
Design and build, consults and proposals, venue delivery and setup, and teardown. The wedding preset carries 22.5 hours of it, which is why the recommended quote lands far above a stems-only number.
**Q** Why is waste a cost, not a given?
Wilted stems, over-ordering, and broken heads are real money already spent. The waste percent inflates wholesale cost so it lands in true cost instead of evaporating from profit.
**Q** What does CLOSE, BUT LEAKING mean?
The quote covers true cost but the effective rate is within 20 percent below your bar. The sub line names the exact dollars leaking, which is the raise or the cost cut needed.