Price from your real costs, not your table time. Free, no signup.
A no-show costs you the full session price in lost time. Your cancellation policy should cover at least that.
Start in the "Your goal" card: type the monthly take-home you want (starting point $4,000) and the sessions you can realistically book per week (starting point 20). Next, open "The session" card and pick a session length preset, 60, 90, or 30 minutes, then enter your setup, turnover, and charting time per session (starting point 20 minutes). If you travel to clients, tap the Mobile toggle and fill in round-trip drive minutes, miles, and your cost per mile (starting point $0.70); in-studio therapists skip that box entirely. In "Monthly business costs," enter your room or table rent, linens and supplies, insurance and software, and your no-show and late-cancel percentage (starting point 10 percent). The "Your price" card instantly shows your minimum price per session as the headline, with a breakdown of take-home goal, business costs, revenue needed, paid sessions per month, effective hourly rate, and what one no-show costs you. Finally, type what you charge now into "Reality check" for a verdict: PRICED TO PROFIT, CLOSE, BUT LEAKING (within 15 percent of your minimum), or UNDERPRICED, with the exact dollar gap and monthly shortfall spelled out.
Example only, not typical earnings. A therapist wants $4,000 a month take-home, books 20 sessions a week, does 60-minute sessions, needs 20 minutes of setup, turnover, and charting per session, works in-studio, pays $600 rent, $150 in linens and supplies, $80 in insurance and software, and loses 10 percent of sessions to no-shows and late cancels.
The tool converts weekly sessions to monthly: 20 x 4.33 = 86.6 sessions, then subtracts the 10 percent no-show rate for 86.6 x 0.90 = 77.94 paid sessions. Monthly business costs total $830, so the revenue needed is $4,000 + $830 = $4,830. Dividing by the paid sessions gives $4,830 / 77.94 = $61.98, shown as a $62 minimum price per session.
Each session commits 80 minutes (60 + 20), so the effective rate is $61.98 / 1.333 hours = $46.48 per hour. If she currently charges $85, the verdict reads PRICED TO PROFIT with $23.02 of headroom per session, since $85 is above the $61.98 minimum.
How is the minimum price per session calculated?
The tool adds your monthly take-home goal to your total monthly business costs (rent, supplies, insurance, plus driving costs if mobile), then divides by the number of paid sessions per month. Paid sessions are your weekly sessions x 4.33, reduced by your no-show and late-cancel percentage. That is the lowest price that still covers both your costs and the pay you want.
What is the "effective rate" and why is it lower than my session price?
The effective rate divides the minimum price by the total committed time per session, which is the session length plus setup, turnover, charting, and driving time, converted to hours. A $62 price on an 80-minute commitment is $46.48 an hour, because the unpaid minutes count too. This is the number that tells you what your time is actually worth.
How does the Mobile toggle change the math?
Tapping Mobile opens a travel box for round-trip drive minutes, miles, and your cost per mile. Driving time is added to the committed minutes per session, and driving cost (miles x cost per mile x sessions per week x 4.33) is added to monthly business costs. Mobile therapists need a higher price to cover both.
What do the three verdicts mean?
PRICED TO PROFIT means your current price covers costs and your take-home goal, with the headroom shown. CLOSE, BUT LEAKING means you are within 15 percent under your minimum, and the tool shows the monthly dollars left on the table. UNDERPRICED means you are more than 15 percent under, and it tells you the exact raise needed per session to break even.
Is this financial advice?
No. The tool gives estimates for planning only, using the numbers you enter. It does not cover taxes, retirement, or other business costs beyond what you type in. Check with a qualified professional for pricing, tax, or business decisions.