Is this UGC brand deal actually paying you? Free, no signup.
Pitching and brand messages are work. Count the hours this deal took, not just the filming.
This is the part creators give away free. Price it as its own line.
UGC deals die on free usage rights. A $450 per-video fee looks fine until paid ad usage, revision rounds, and unpaid pitching quietly eat it, so this calculator prices the whole deal from every hour. Start with your bar: the minimum dollars per hour you will work for (50), plus a monthly take-home goal. Pick a preset: Basic (1 video, organic usage), Standard (3 videos, 30-day paid usage at $250 per video), or Premium (5 videos, 90-day usage at $400 per video). The deal card takes videos, concept and script hours, shoot and edit hours per video, revision rounds with hours each, and brand comms plus pitching. The usage rights card takes paid ad days, the per-video usage fee, whitelisting by the month, and props plus software share. Results show every hour line, total real hours, and the recommended quote, which covers labor at your bar plus costs and rights, rounded up to $25, with per-video pricing. The gut check grades your instinct quote with PRICED RIGHT, CLOSE BUT LEAKING, UNDERPRICED, or LOSING MONEY verdicts. The month planner turns the goal into deals. No signup; runs on your phone.
Example only, not typical pricing. Standard preset at a $50 bar: 3 videos. Real hours = 2 concept + 4.5 shoot + 6 edit + 1.5 revisions + 1 comms = 15.0. Labor value = 15 x 50 = $750. Paid usage rights = 3 x 250 = $750, plus $40 of props and software share. Recommended = 750 + 750 + 40 = $1,540, rounded up to the nearest $25 = $1,550 ($516.67 per video). A $450 gut quote does not even cover costs and rights: (450 - 750 - 40) / 15 = -$22.67 per hour, so LOSING MONEY, with $1,100 left on the table. A $1,600 gut quote pays (1,600 - 790) / 15 = $54 per hour, which fires PRICED RIGHT. A $3,000 month goal needs 3,000 / 1,550 = 1.94, rounded up to 2 deals, which is 30 real hours.
**Q** Why are usage rights a separate line?
Because they are a separate product. In the example above, $750 of the $1,550 quote is paid usage, not labor. Bundling it silently into the per-video fee is how creators hand brands a 30-day ad license for free.
**Q** What is whitelisting, and should I charge for it?
Whitelisting lets the brand run ads from your account, which spends your credibility. The tool has a toggle with a monthly fee and month count (500 per month default), so it prices as its own line instead of being absorbed into the video fee.
**Q** How do revision rounds change the quote?
Enter the rounds and hours per round. Two rounds at 0.75 hours each is 1.5 hours at your bar, and the revisions line renders in amber. Unlimited revisions priced into a flat fee is the classic trap this line exposes.
**Q** Does pitching really count as work hours?
Yes. The comms field covers pitching, brand messages, and brief calls for the deal. One hour of pitching on a 15-hour deal is 7 percent of your time, and quoting without it undervalues every deal you close.
**Q** What does the month planner assume?
That every deal this month looks like this one. Two standard deals to hit a $3,000 goal is a different month than two premium ones. Run each deal type separately for honest numbers.